gimmick - trick, novelty, contrivance⏎
erode - weaken, impair, reduce⏎
influence - motivate, modify, bias, authority⏎
escalate - increase, grow, make more serious⏎
invalid - incorrect, unwarranted, officially or legally unacceptable⏎
elect - choose, vote for, chosen⏎
malfunction - fail, stall, break down⏎
ethic - moral, principle⏎
marginal - small, unimportant, inconsiderable, insignificant,⏎
graphic - descriptive, representing⏎